Role: Creative Director
Company: OET Capital Group / G64
Industry: Gaming
Tools: Social Media & Streaming Platforms
Results
The strategic actions led to measurable success across four key categories, validating the "Gamers Unite" concept and unlocking brand sponsorships. The massive reach and high participation numbers proved the concept, establishing a new era in which brands sponsor competitions in collaboration with Gamers Unite.
Rapid Community Building:
Proven Market Reach:
Content Engagement:
Tournament Conversion:
Context
The original project context established that a major event organizer in Mexico needed to achieve specific objectives. Our situation analysis identified that they needed:
To CONNECT with a massive, targeted gaming audience.
To ARRANGE a professional-tier Fortnite tournament.
To LAUNCH a dedicated gaming channel named "Gamers Unite" to act as a permanent hub for video game updates and future competitions.
Task
Our fundamental goal was not just to host a single event, but to leverage a premier tournament to build a sustainable platform. The primary tasks were:
Create a professional Fortnite competition that would attract serious players and spectators.
Build an initial engaged community from scratch for the "Gamers Unite" brand.
Secure long-term monetization through future brand sponsorships by proving the concept's viability with this initial event.
Actions
We deployed a comprehensive, integrated multi-channel strategy to ensure the tournament’s success and the channel’s launch:
Tournament Hosting: We organized and executed a multi-wave competition, hosting it live on Twitch.
Regular Content Flow: We produced weekly live highlight shows for Twitch and YouTube to maintain engagement.
Paid Media Strategy: We deployed a "FULL PAID MEDIA CAMPAIGN," including specific content like the "Intensa Doble Jornada" social media posts.
Learnings
Content Repurposing Maximizes Reach: Slicing live broadcast footage into short-form VOD assets generated significant secondary engagement (210K views on YouTube Shorts, 109K on Facebook), extending the lifecycle of the event and capturing audiences across multiple touchpoints.
Paid Media Accelerates Community Scaling: Integrating a full paid media campaign alongside organic engagement engineered massive visibility, delivering 20.9 million total impressions and rapidly building an audience from zero to over 138,000 YouTube subscribers.
