Gamers Unite

Ocesa / CIE

Role: Creative Director

Company: OET Capital Group / G64

Industry: Gaming

Tools: Social Media & Streaming Platforms

Results

We achieved our goal thanks to the great results in the first Fortnite tournament. We achieved our goal thanks to the outstanding results from our first Fortnite tournament. The number of followers across all channels continued to increase, and the platform started to benefit from brand sponsorships for each tournament. Now, Gamers Unite is recognized as an essential media outlet for gamers.

28K

VOD

7.4K

Followers

110K

Views

10.5K

Subscribers

Context

A major event organizer in Mexico needed to build a new digital platform ("Gamers Unite") from the ground up. The objective was to create a centralized hub where the gaming community could discover news and participate in tournaments, with the ultimate business goal of monetizing the audience through brand sponsorships.

Task

The core directive was to establish rapid relevance within the highly competitive gaming community, drive multi-channel audience acquisition, and prove the platform's viability to potential brand partners to secure sponsorship revenue.

How we did it

Actions

To capture and retain this audience, a multi-tiered strategic approach was executed:

Event Programming: Organized and hosted high-profile e-sports tournaments featuring popular titles like Fortnite, Rocket League, Call of Duty: Warzone, and F1 2021.
Live Broadcasting: Produced and streamed weekly live broadcasts across Twitch and YouTube to foster community engagement and consistent viewership.
Targeted Acquisition: Developed and deployed a paid media "Lead Campaign" leveraging culturally relevant gaming trends and influencer topics to accelerate channel growth.

Tournaments

Lead Campaign

Learnings

Interactive Events as Acquisition Funnels: High-stakes live tournaments act as the primary catalyst for rapid user acquisition, converting casual viewers into an engaged community much faster than passive content.
Omnichannel Growth Loops: Balancing real-time engagement on Twitch with the searchability of YouTube creates a measurable ecosystem that maximizes content reach and audience retention.
B2C Metrics Drive B2B Monetization: Demonstrating provable, data-backed community growth is the critical lever required to transition a platform from an audience hub to a monetized, sponsorship-ready asset.
Trend-Driven Media Efficiency: Aligning paid media campaigns with existing cultural gaming trends captures a high-intent audience, effectively lowering acquisition barriers and optimizing the campaign's overall efficiency.

Interactive Events as Acquisition Funnels: High-stakes live tournaments act as the primary catalyst for rapid user acquisition, converting casual viewers into an engaged community much faster than passive content.
Omnichannel Growth Loops: Balancing real-time engagement on Twitch with the searchability of YouTube creates a measurable ecosystem that maximizes content reach and audience retention.
B2C Metrics Drive B2B Monetization: Demonstrating provable, data-backed community growth is the critical lever required to transition a platform from an audience hub to a monetized, sponsorship-ready asset.
Trend-Driven Media Efficiency: Aligning paid media campaigns with existing cultural gaming trends captures a high-intent audience, effectively lowering acquisition barriers and optimizing the campaign's overall efficiency.